Nancy Duarte on Persuasive Public Speaking at TED x East

4 Nov


6 Ways to Speak Like a Leader–Simon Lancaster

27 May

The Six Rhetorical Devices Lancaster examines in his TED talk at Verona are the following:

  1. Breathless x3
  2. Repetition x3
  3. Balance x3
  4. Metaphor
  5. Exaggeration
  6. Rhyme

Genres of Literature and Speech

2 Jan

Here are six key types of speeches:

1) Public speech (political)
2) Graduation speech
3) Motivational speech/Vision Leadership/Keynote
4) Sales/Pitch/Biz Dev speech
5) Story
6) Funeral

* Manifestos I guess can fit in any of the above–primarily one through three.

** Also I should point out the categories are somewhat porous. For instance, vision and keynotes borrow from a number of the other categories.

Literatures to access speech and persuasion:
1) Marketing
2) Movies
3) Music
4) Poetry

Sally Hogshead on How to Fascinate

1 Feb

To learn more about How to Fascinate by Sally Hogshead

In Public Speaking, First Break All the Rules of Writing

24 Jan

1) “Don’t give your opinion.” Write from the gut.

2) writing is about personality.

3) write like you talk.

4) Give up on formality….write from the heart. (especially for earlier drafts).

5) Write to be felt and understood.

6) Be honest, but use a degree of hyperbole for emphasis. (Artistic license)

7) Tell stories. Paint pictures. Give details.

* Thats the name of a book (First Break All the Rules), but also a colloqialism so I feel justified in using it.

Concise Storytelling for Leaders Workshop at the Stanford GSB

17 Nov

This is kinda long at almost 1:39

This is from the GSB Mastery of Communications Mastery Program (link)
Here is there resource page (link)

Skip the intros (i think thats about 15 minutes). And actually he doesn’t get started till about 27 minutes in with his 7 Key Tips. I highly recommend skipping to that. (link)

Here are some of the key tips from the talk:
1) TED Talks under 6 minutes (kind of a secret of sorts). This is the main TED website (link).

2) TED Talk by Firefighter with Class discussion/feedback and what he did well. (link)

3) Parallel talks help you to simplify your message

4) Stage presents suggestions list (???). “Start the story in the middle.” “How do I parachute in?”

5) Select your first words (and final words carefully).
Example: “I believe you can attain mastery of persuasion in 2 years here at the GSB, if you really set your mind to it.”

6) “Eye Contact is GOLD in storytelling”

7) Remember the magic brain trap (???)

8) Use Silence

9) AIM (mentions his mentor as communications/presentation author whose books he uses)

10) Share a little bit….and ask for more….Share a little bit….and ask to share more. (ie a conversation with you)

11) Two possible branches for presentations

12) “No such thing as an informative speech in business–its ALL persuasive”–N.D.

(49 minutes)

Overall here are the 7 Habits of Very Concise Storytelling:

1 parachute in
2 select first words carefully ( & last words)
3 goldilocks Principle
4 eyes: One person, One Idea, One Section at a Time
5 magic grain truck: Words that weigh more (poetry)
6 silence
7 A.I.M. (audience,intent,message)

• Here is a summary from Stanford GSB of this 7 Habits of Highly Effective Concise Storytellers (link)
• You might also check out this Scoop It on Storytelling and Narrative (link)
• Here are 7 other story tips using the 7 habits model (link)

Top 10 Movie Speeches by Genre

25 Sep

• Top 10 Movies Battle Speeches (link)

• Top 10 Business Movie Speeches (link)

• Top 10 Sports Movie Speeches (link)

• Top 10 School Speeches in Movies (link)

• Bonus: Top 10 Greatest Speeches from TV Shows (link)

* I haven’t checked out every one of these. I apologize.

Aristotle, Hollywood, and Storytelling

31 Aug

2012 World Championship of Public Speaking: Trust is a Must

24 Jul

Best Movie Speeches Ever

18 Jul

I’ve included some of the Greatest Movie Speeches Ever for speech analysis and critique:

1) Al Pacino in City Hall

2) Al Pacino is Scent of a Woman

3) Patton Speech:

4) Remember the Titans–Gettysburg Speech (the speech starts 1/2 way in at about 1:30 or 1:40)

5) Great Dictator

Communications for Social Entrepreneurs–Inspiring TED Talks and Speeches

16 Jul

Key Questions about Communication and Social Entrepreneurship
What are the best examples of communication by social entrepreneurs?

What are the types of communication that social entrepreneurs engage in?

How do social entrepreneurs communicate differently?

Examples of social entrepreneur communication
• Bill Gates (link)
• Melinda Gates (link)
• Jacqueline Novogratz (link)
• Ken Robinson (link)
• Bono (link)

Articles on communication strategies by social entrepreneurs:
• Carmine Gallo article in Forbes about Bono (link)

Communication Related Resources:
• Top 100 Speeches (link)
• Inspiring TED Talks by Social Entrepreneurs (link)
• Acumen Fellows Reading List (link)

Three Myths of Behavior Change–What You Think You Know, But Don’t–Jeni Cross TED Talk

24 Jan

You can see more of Jeni Cross’s work here.

Robert Cialdini on the Science of Persuasion

1 Jan

1) Reciprocity (Specialness is of reciprocity is even better)
2) Scarcity (Uniqueness)
3) Authority (Expertise/Trust/Social Proof)
4) Consistency (Small Commitments. Foot in door. Voluntary, Active, and Public–in Writing)
5) Liking (Similar, Complements, Cooperative or Cooperate with Us)
6) Consensus (Actions & Behaviors of Others. For instance, hotels on Re-use of Linen)

To learn more about the 6 tools, you can do so at here

Resources for Storytelling & Storywriting for Presenting

21 Nov

Springboard Story (link)

Hero’s Journey (link)

7 Types of Brand Stories (link)

TED Talks on Story (Andrew Stanton, JJ Abrams, Simon S) (link to Andrew Stanton’s presentation)

Archetypal Plots/Types of Stories (here and here and here and here)

Mega list of archetypes (here as well as a short list of 25 here)

Theory of narrative identity (link to abstract)

See also TED Talks on emotion & which help with emotional intelligence.

The Secrets to Memorable Moments

21 Nov

1) reframe, metaphor, distintion
2) detail, concreteness
3) story, conflict/challenge (hero’s journey diagram here)
4) alliteration/parallelism *****
5) slogans *****
6) repetition and amplification
7) self-reflection (aka questions)
8) innovation/art
9) Visual that clarifies, connects, or resonates
10) Positioning. Make a list of contrasts ? (contrasts/thematic contrasts)
11) Emotional triggers
12) Relevance & resonance (through understanding & empathy & common ground).

To be clear, none of these intrinsically make a memorable presentation–but rather than create the building blocks for memorable speeches.

This link and this link may also be helpful.

Persuasive Presentations

21 Nov

Classic Rhetoric/Aristotle

Part 1:
• Kairos (timing, context, story of the present or history/roots/origin story)
• Ethos (trust/credibility,including quotations or association with heroes or experts or models of doing)
• Pathos (emotional appeals, emotional triggers)
• Logos (logical, data, reasoning)
• Mythos (Cultural)

Part 2:
• Common ground (values, goals, etc….)
• Identity/character
• Community/belonging
• Contrast (before & after, etc…)
• Metaphor
• Analogy
• Alliteration
• Parallelism
• Example
• Story
• Multi-disciplinary and/or systems theory or industry specific standards/decision-making model (Topics)
• Visual, auditory, Kinestetic/experiential (internal/external) (mostly visual, action, emotional***)

Part 3:
• Positioning, Juxtaposition
• Voices on both sides
• Myths, assumptions, schemas, history, lessons, (voice in head/visual in head)
• Opportunity cost (clearly, dramatically)
• Memory
• Questions
• Coaching/Consultive selling
• Decision-making

Part 4:
• Aristotelean logic models (?)

Part 5:
• Social psychology models
• Sales models
• Negotiation models
• Pitch models

My thoughts on proposals and critical thinking.

Various stuff to learn about public speaking

21 Nov

1) Vision/Awakening
2) Up/Down
3) Character ?
4) Light/Dark
5) Growth
6) Farming
7) Action
8) Change

Here are a couple other areas:
• Metaphor and framing/Lackoff & Johnson
• Embodied metaphors
• Informal logic
• Counter-factuals
• Calls to action
• Grouping emotional appeals

Various areas of speeches I’m interested in studying

21 Nov

Five possible areas:
1. Education/Children
2. National Parks
3. Space Program (JFK?) (Ronald Reagan?)
4. Great Society (?)
5. Other political/social/cultural reform

1. University presidents
2. Coaches (difficult to find)
3. Military General speeches
4. Graduation speeches
5. Motivational speeches
6. Preacher/Biblical

What values are commonly evoked in political public speaking

20 Nov

I’m going to blend the answers for local government and national government (each has its respective buzz words & values)

1) National security
2) Lives
3) Rights, Constitutional rights, Free Speech
4) Democracy, Self-representation
5) Values, Character, Leadership, Honesty, Community values, Family values
6) Success/failure
7) Family
8) Culture (?)
9) Less crime
10) Education
11) Sustainability, Environmental security (and the like)
12) Economy, Jobs, Increased Employment

Not sure how or if these could be ranked.

Supplemental List of Speeches

12 Nov

1) Demosthenese of Athens
2) Patrick Henry, Give Me Liberty or Give Me Death
3) Elizabeth I to Her Army
4) Marie Curie on Discovery
4) Paul
5) Susan B Anthony
6) Tucumseh on Unity
7) Gandi on Trial
8) Martin Luther King Junior’s I Have a Dream speech

This list comes from Dr. Hale at the University of Louisville. This is borrowed from his table of contents. I’m using it based on educational/fair use and overall academic citation.

It seems light on African American speeches, although Dream is certainly one.
It has 3 speeches by women.
6 are by minorities.

Videos of Top Public Speakers in US History

11 Nov

Early American Speeches:
1) Susan B Anthony (link)
2) Clarence Darrow (link)
3) Patrick Henry (link to YouTube)
4) Ben Franklin (link)
5) Ralph Waldo Emerson (link)
6) Abraham Lincoln (link)
7) William Wilberforce (link to abolition speech) ???
8) William Jennings Bryan (link)
9) Fredrick Douglas (link)
10) (Famous) Abolistionist Speeches

Modern American & World Speeches
1) Theodore Roosevelt
2) Fredrick Delano Roosevelt
3) Douglas McArthur (link to Douglas McArthur speech on YouTube)
4) MLK Jr. (link to the speech from the National Mall in Washington DC on YouTube)
5) JFK (link to JFK speech on YouTube)
6) Barbara Jordan (link to the speech at the Democratic National Convention in 1976 on YouTube)
7) Nelson Mandela (link to Nelson Mandela speech on YouTube)
8) Bill Gates (link to Bill Gates speech on YouTube)
9) Steve Jobs (link to Graduation Speech at Stanford)
10) Rudy Gulianni (link to Rudy Gulianni speech on YouTube)
11) Colin Powell (link to Colin Powell speech on YouTube)
12) Ann Richards (link to speech from the Democratic National Convention on YouTube)
13) Ronald Reagan (Tear Down this Wall speech link, Challenger Disaster speech link)
14) Vaclav Havel (link to Vaclav Havel speech)
15) John McCain (link to John McCain Speech on YouTube)
16) George Bush (not in the book, at least at the end, but heres the link on YouTube)
17) Barack Obama (link to speech from the 2004 Democratic National Convention)
18) Clinton (link to Clinton Speech on YouTube)
19) Margaret Thatcher (link to Margaret Thatcher speech on YouTube)
20) Woodrow Wilson (link to speech on YouTube)

Winston Churchhill (link)
Charles DeGaule (link)
Robert F Kennedy (link)
George Clooney (hmmm…..) (link)
Indira Ghandi (link)

Honorable Mention:
• Randy Paush (Link to speech from YouTube)
• Jack Welch (link to Jack Welch speech on YouTube)
• Bill Cosby (link to Bill Cosby speech on YouTube)
• Walter Cronkite (link to Walter Cronkite speech on YouTube)
• Oprah Winfrey (link to Oprah Winfrey speech on YouTube)
• Mohamed Yunus (link to Mohammed Yunus speech on YouTube)
• Various College Speeches (link to university graduation speech on YouTube)

• I borrowed heavily from The 100 with 10 Extra Speeches: Insights and Lessons from 110 of the Greatest Speakers and Speeches Ever Delivered (link)

• This list is not a ranking per-se (I have the numbers for counting)

My favorite content on Speech Communication 2.0

16 Apr

See Comments.

Copywriting & Persuasion Methods

30 Jul

1. Pacing (conversation going on in their head)
2. Leading (call to action-esque)
3. If-then
4. Mind reading (forms of pacing–honestly not sure how its different)
5. Nominalization (vagueness….”this”)
6. Embedded questions (I wonder if…) (its interesting to think about…)
7. Pre-supposition (agreement/assumption/taken for granted/wisdom)–unpacking certain things about the world. Acknowledge others experience.

Non-verbals & inflection
Spacing them out = voice (?)
Inflection at the end vs. command (?)

• I get you. I understand you.
• Pacing & leading work great.
• Opening loops…(curiosity & questions)
• We have our own experiences. Our own lives.
• Versus Generalization
• Pacing & leading. Understanding = key
• Conflict–learning experience–resolution

Using TED Talks inside and outside the Public Speaking Classroom

6 Jan

Pat Foltz, public speaking teacher points out:

My Public Speaking students (college level) view a different Ted Talk each week and respond to those talks using the 4Rs: Reminders, Reinforcers, Rebuttals and Revelations. They usually become TEDheads by the end of a semester. They are all watching the same talk each week. I have mixed them up semester to semester, but the following are always favorites:
Sir Ken Robinson (any of his! I always start their TED experience with one by him.)
Benjamin Zander on music and passion (A HUGE crowd pleaser!)
Jill Bolte Taylor’s stroke of insight
Melinda Gates on what not for profits can learn from Coca-Cola

My surprise is the discussions that students have about the speakers. Some will love them, some will be indifferent and some will be bored. They will start analyzing why they liked or didn’t like a speaker and learn so much about knowing your audience and what strategies work and why!

SCORE Method of Presentation Organization

4 Jul

SCORE Method


In terms of the last section Example–is this more story or a case study? Also, where does the data go?

This method is borrowed from Advanced Presentations by Design. I haven’t read the book yet, but its next on my reading list. It comes heavily recommended by Nancy Duarte, who is particularly impressed with its analytical and scientific basis.

Innovation Presentation

2 Jun

Tina Seelig, who is part of the Stanford GSB faculty, in her recent book What I Wish I Knew When I Was 20 writes: “During my creativity course, teams of students each pick an organization they think is innovative. These teams visit the firm, interview employees, watch them in action, and come to their own conclusions about what makes the organization creative. They then present this information to the class in an innovative way.”

Hopefully there is a critical mass of innovative and creative companies in your part of the country. I guess if you didn’t feel that to be the case, perhaps they could do interviews by Skype or other free video conferencing.

This presentation project can be divided into:

1) pre-research/brainstorming & filtering process
2) interview questions
3) optional: edited interviews (video)
4) presentation:
-visual presentation/presentation design
-outline/handouts/visual aids (optional)
-learning activities (optional)

Of course you can use whatever project based learning grading rubric you are experienced with.

Simplify Your Presentation: Ten Year Old Rule

14 May

This is a both a rule of simplicity and audience adaptation….if your presentation can’t pass the a 10 year old can understand this. Research from the Seattle Post Intelligencer confirms this as a great rule.

Say it with a Story: Story Practioners Speak

14 May

Here is a link to a free ebook on story by story practioners.

Ten Step Process to Presentations

14 May

Here is a 10 step process method of presentations:

1. Audience — Who is your (most important) audience?
2. Objectives — What is your objective for this presentation?
3. Problem / Solution — What business problem are you helping to provide a solution for?
4. Evidence — What evidence are you offering to support your solution?
5. Anecdotes — Which anecdotes illustrate your message?
6. Sequencing — In what sequence will you present your evidence?
7. Charts — Which charts will best convey your data?
8. Layouts — What layout will you use for each slide?
9. Stakeholders — Have you addressed the concerns of each stakeholder?
10. Measurement — How will you measure the success of your presentation?

Tip: click the link to see a visualization of this process.

Death by Powerpoint: Info Overload

14 May

Here is an example of death by powerpoint highlighed by Steven Colbert recently. Yikes!!!!!