Persuasive Presentations

21 Nov

Classic Rhetoric/Aristotle

Part 1:
• Kairos (timing, context, story of the present or history/roots/origin story)
• Ethos (trust/credibility,including quotations or association with heroes or experts or models of doing)
• Pathos (emotional appeals, emotional triggers)
• Logos (logical, data, reasoning)
• Mythos (Cultural)

Part 2:
• Common ground (values, goals, etc….)
• Identity/character
• Community/belonging
• Contrast (before & after, etc…)
• Metaphor
• Analogy
• Alliteration
• Parallelism
• Example
• Story
• Multi-disciplinary and/or systems theory or industry specific standards/decision-making model (Topics)
• Visual, auditory, Kinestetic/experiential (internal/external) (mostly visual, action, emotional***)

Part 3:
• Positioning, Juxtaposition
• Voices on both sides
• Myths, assumptions, schemas, history, lessons, (voice in head/visual in head)
• Opportunity cost (clearly, dramatically)
• Memory
• Questions
• Coaching/Consultive selling
• Decision-making

Part 4:
• Aristotelean logic models (?)

Part 5:
• Social psychology models
• Sales models
• Negotiation models
• Pitch models

My thoughts on proposals and critical thinking.

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One Response to “Persuasive Presentations”

  1. compassioninpolitics November 21, 2013 at 4:51 pm #

    • Values/Character (worldview & mission/purpose & how you live it out in time)
    • Framing (this is, this isn’t) (we are, but not this)
    • Perfectionism & Gap (higher standard, you can do better)
    • Concrete/vivid (= memorable & interesting)
    • New, Innovation
    • Mystery, Surprise, Suspense
    • Testimonials or experts (or a nice data or model parallel)

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