Concise Storytelling for Leaders Workshop at the Stanford GSB

17 Nov


This is kinda long at almost 1:39

This is from the GSB Mastery of Communications Mastery Program (link)
Here is there resource page (link)

Skip the intros (i think thats about 15 minutes). And actually he doesn’t get started till about 27 minutes in with his 7 Key Tips. I highly recommend skipping to that. (link)

Here are some of the key tips from the talk:
1) TED Talks under 6 minutes (kind of a secret of sorts). This is the main TED website (link).

2) TED Talk by Firefighter with Class discussion/feedback and what he did well. (link)

3) Parallel talks help you to simplify your message

4) Stage presents suggestions list (???). “Start the story in the middle.” “How do I parachute in?”

5) Select your first words (and final words carefully).
Example: “I believe you can attain mastery of persuasion in 2 years here at the GSB, if you really set your mind to it.”

6) “Eye Contact is GOLD in storytelling”

7) Remember the magic brain trap (???)

8) Use Silence

9) AIM (mentions his mentor as communications/presentation author whose books he uses)

10) Share a little bit….and ask for more….Share a little bit….and ask to share more. (ie a conversation with you)

11) Two possible branches for presentations

12) “No such thing as an informative speech in business–its ALL persuasive”–N.D.

(49 minutes)

Overall here are the 7 Habits of Very Concise Storytelling:

1 parachute in
2 select first words carefully ( & last words)
3 goldilocks Principle
4 eyes: One person, One Idea, One Section at a Time
5 magic grain truck: Words that weigh more (poetry)
6 silence
7 A.I.M. (audience,intent,message)

• Here is a summary from Stanford GSB of this 7 Habits of Highly Effective Concise Storytellers (link)
• You might also check out this Scoop It on Storytelling and Narrative (link)
• Here are 7 other story tips using the 7 habits model (link)

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