Robert Cialdini on the Science of Persuasion

1 Jan


1) Reciprocity (Specialness is of reciprocity is even better)
2) Scarcity (Uniqueness)
3) Authority (Expertise/Trust/Social Proof)
4) Consistency (Small Commitments. Foot in door. Voluntary, Active, and Public–in Writing)
5) Liking (Similar, Complements, Cooperative or Cooperate with Us)
6) Consensus (Actions & Behaviors of Others. For instance, hotels on Re-use of Linen)

To learn more about the 6 tools, you can do so at Mindtools.com here

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