The Secrets to Memorable Moments

21 Nov

1) reframe, metaphor, distintion
2) detail, concreteness
3) story, conflict/challenge (hero’s journey diagram here)
4) alliteration/parallelism *****
5) slogans *****
6) repetition and amplification
7) self-reflection (aka questions)
8) innovation/art
9) Visual that clarifies, connects, or resonates
10) Positioning. Make a list of contrasts ? (contrasts/thematic contrasts)
11) Emotional triggers
12) Relevance & resonance (through understanding & empathy & common ground).

To be clear, none of these intrinsically make a memorable presentation–but rather than create the building blocks for memorable speeches.

This link and this link may also be helpful.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: