Copywriting & Persuasion Methods

30 Jul

1. Pacing (conversation going on in their head)
2. Leading (call to action-esque)
3. If-then
4. Mind reading (forms of pacing–honestly not sure how its different)
5. Nominalization (vagueness….”this”)
6. Embedded questions (I wonder if…) (its interesting to think about…)
7. Pre-supposition (agreement/assumption/taken for granted/wisdom)–unpacking certain things about the world. Acknowledge others experience.

Non-verbals & inflection
Spacing them out = voice (?)
Inflection at the end vs. command (?)

• I get you. I understand you.
• Pacing & leading work great.
• Opening loops…(curiosity & questions)
• We have our own experiences. Our own lives.
• Versus Generalization
• Pacing & leading. Understanding = key
• Conflict–learning experience–resolution


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: