Better, Stronger, Faster: Communication and Presentation Design

3 Apr

Bigger, Stronger, Faster: Fourteen Ways to Improve Your Presentation Design and Strategy

1) How can I make my case visually? (pictures, symbols, diagrams, colors, typography)
2) How can I make my case emotionally?
3) How can I make it with story? How can I make it more personal and more real–both in content and design?
4) How can I weave in cultural elements/references?
5) How can I adapt to their values/needs/interests/perspectives/assumptions?
6) How can I answer their holdups and objections?
7) How can I add data to prove my thesis? (how can I visualize that data to make it more real?)
8] How can I frame it–how can I make it a movement?
9) How can I add a theme?
10) How can I make my presentation more memorable? Can I add a work aid/visual aid to make the content more memorable? How can I make the images, stories, and lines of reasoning more memorable? How can I make them pop or talkable?
11) How can I make my presentation more two way or engaging?
12) How can I make the nonverbal communication (outside design) better?
13) How can I add the core elements of CRAP design?
14) How can I add clarity? How can I KISS this?

Classroom Activity: Brainstorm what matters most.

Classroom Activity: Apply this rubric for self-critiques and peer reviews. Each presentation is peer reviewed by 4 people. Print out this rubric as an aid to help students. (Hopefully I’ll have a print out of this designed and posted soon)

Classroom Activity: Look for other rubrics and speaker critiques/design critiques. Which elements are most important?

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