Public Speaking Glossary Exercise

Here are the core concepts which are important to the class.

• Story/Narrative
• Metaphor
• Contrast/Juxtaposition
• Criteria/decision making model/decision calculus
• WIFM/Hook
• Audience Analysis
• Social proof
• Argument analysis/Warrant
• Memory
• Framing
• Alliteration
• Hyperbole
• Parallelism
• Repetition
• Meaning, Purpose, Focus

Logic and Persuasion

• Appeal to Novelty
• Appeal to Popularity
• Straw person
• Fallacy of composition/division
• Hasty generalization
• Naturalistic Fallacy (Is vs. Ought)
• False Dilemma
• Slippery Slope
• (personal exploration of logical fallacies)

Parts of a Speech

• Introduction
• Conclusion
• Thesis
• Transition
• Types of proof

Business Terms

• Key Performance Indicators (KPIs)
• Return on investment (ROI)
• Organizational Dynamics/Stakeholders
• Personal and business ethics
• Life/work balance
• Knowledge management
• Knowledge worker

Areas of Communication

• Non-verbal Communication
• Visual Communication
• Written vs. Oral Communication
• Howard Garner

(note: the relevant advanced research, online public speaking resources, design concepts, and cultural trends are not all covered here)

For more public speaking terms check out American Rhetoric.